To be completely honest, I love a decent fast food lunch. Even though I don’t frequently visit drive-thrus, there’s something inherently reassuring about getting a burger and fries from one of my favourite fast food restaurants.
A sense of pleasure and simplicity is created by the aroma of freshly made fries, the sizzle of a hot burger patty, and the nostalgia I get when I see the recognisable golden arches or other classic emblems.
Wendy’s is one of my all-time favourite places to grab a fast supper. Their fries’ crispiness, the toppings’ freshness, and the juicy burgers’ gratifying flavour all have a way of hitting the spot every time. Wendy’s offers quick, amiable service and comfort cuisine in the ideal ratio. When you pull up to the drive-thru or approach the counter, you know you’re going to be treated.
If you’re a fan of Wendy’s, you’ve undoubtedly seen the classic emblem of the freckled, smiling red-haired girl with blue bows in her bunches. She is easily recognisable and represents healthy, American-style fast food. However, here’s a fun secret you might not be aware of: that logo has a hidden feature that gives its design a sentimental touch.
The fast-food restaurant franchise Wendy’s was really named after Dave Thomas’s daughter. However, Dave added more personal touches to the brand’s image than just that. The word “MOM” is embroidered into the fabric of Wendy’s ruffled collar in the logo, if you look closely. It pays respect to Dave’s wife and is a lovely reminder of the significance of family in the company’s history.
With every meal, Wendy’s aims to make you feel at home, and this small element in their emblem captures that spirit. It’s incredible how a minor element can give a design so much depth, and it demonstrates the close relationship Dave Thomas had with both his family and the company he founded.
However, there are other fast food chains with subtle branding elements besides Wendy’s. For instance, Subway’s logo is rife with witty symbolism. Two arrows going in opposite directions can be seen in the Subway logo if you look attentively.
Although this could appear to be merely a stylish design feature at first, it has a deeper significance. The arrows stand for a subway system’s entry and exit, signifying the idea of swiftly entering and leaving, much like a Subway sandwich! It perfectly captures the brand’s dedication to providing quick, fresh food that is convenient to grab on the run.
Even though these subtle logo elements are minor, they demonstrate the amount of consideration and attention that goes into making these companies. Each curve, hue, and minute detail conveys a narrative.
Fast food restaurants like Wendy’s and Subway have managed to make their branding as fulfilling as their cuisine, which is part of their enchantment. The experience, the memories, and the small details that give everything a homely feel are just as important as the cuisine.